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Alimmogold The future of FIFA: Why Electronic Arts could stop releasing new editions of the football video game

ELECTRONIC ARTS could be set to end their annual release of the world's most popular football video game, FIFA.

EA CEO Andrew Wilson revealed the company won't end production of FIFA, but instead want to focus on subscription-based content and online updates.

It means the FIFA video game would be updated with the latest squads and kits each season, but fans wouldn't have to invest in a new edition of the game.

"There's a world where it gets easier and easier to move that code around, where we may not have to do an annual release" said Wilson, speaking to Bloomberg.

"We can really think about those games as a 365-day, live service."

EA enjoyed a successful release of an official FIFA mobile game last year, which was overhauled this year with updated features, including "Campaigns" and new Live Events.

"When we design a game that lives in a true streaming world, we have to think about screen size and session time" he said.

"How does a Madden game that exists in the cloud manifest on your mobile phone, one minute at a time? How does that manifest on your 60-inch TV, an hour at a time."

"The greatest disruptor to the consumption of entertainment media in the last five years has been the combination of streaming plus subscription."

However, Wilson warned the change may still be a fair way away.

"There's a few things that have got to happen first," Wilson explained.

"We do a lot in a FIFA game every year and a lot in a Madden game, and there's a lot of code that we make available as part of the new iterations."

He added: "But [in Korea or China] we don't do it that way: about every four years we release a big new code drop and we offer incremental change over time."

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